Wednesday, March 14, 2007

BPO wants the real you

BPO Wants the real you

This is ironic. There is a section of BPO that lives by impersonation. The tele-sales or customer support done from India does accent training and changes the names to suit the market. If a corporation can fake a superficial identity of an individual, it is business strategy or tactic. If the same is done by an individual, it is a crime.

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