Google Co-op - Custom Search Engine
Looks like Google is going over-board on Search integration just like MS did with their OS integration with IE. Somehow I get a feeling that this is similar to the failed ideas like Active Desktop, push technology, HTML like interface for desktop folders etc.,
Google involvement in every aspect of the web can soon become a pain and a number of such initiatives are bound to be failures. I just hope Google doesn't become a web equivalent of MS.
Monotony can be just as bad as monopoly.